Each sales training course is built around science-based principles and tips & tricks on essential parts of the sales process.

Fast forward to:
First impression
→ The perfect first impression
Credibility
→ Come across credible
Trust
→ How to create trust
Customer Friendliness
→ Dealing with your customer
Active listening
→ Learn to actively listen to your customer
Breaking difficult news
→ How do you deliver difficult news?
Quality perception
→ How to come across qualitatively
Impact
→ Communicate with impact
Time management
→ Efficient time management
Competition
→ How do you analyze competitors?
The power of repetition
→ How & why?
Pricing
→ Determine the right price
Webshops
→ Neuromarketing in webshops
Brain candy
→ Honey for our brain

Training – First Impression

Content:
A good (correct) first impression is very important. In the “First Impression” training, participants will interactively gain insight into the science behind the first impression and learn to apply it immediately in practice.

  • So exactly how important is a first impression ?
  • How do I give a good first impression?
  • How do I guard against a first impression?
  • How do I counter a lesser first impression?

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Credibility

Content:
It is crucial that your customer believes what you say. After all, without credibility, your arguments have little value. In addition to objective facts, credibility consists in part of perception. The more credible you come across, the more weight you can carry.

In “Credibility” training, participants gain insight into the science behind credibility. Both objective credibility and its perception are addressed. Participants will learn interactively how to come across as more credible:

  • What type of arguments are most credible?
  • What body language promotes your credibility?
  • How do you build a credibility matrix?
  • How do you deal with counterarguments?
  • Pitfalls & caveats
  • Tips & tricks from the literature

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – This is how you create confidence

Content:
Create confidence and radiate it.
Trust is an essential part of sales. After all, we buy from people (and organizations) we trust. But how do you create a relationship of trust with your customer? In this training, we go over a lot of science-based “trust boosters” incl. real-world examples. We then help participants immediately translate them to the day-to-day practice of their jobs.

  • Trust boosters – personal
  • Trust boosters – product
  • Trust boosters – company
  • Perception vs reality
  • Tips & tricks from the literature

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Customer Friendliness

Content:
In customer-friendliness training, participants learn customer-friendly interactions. We discuss a lot of tips & tricks through different perspectives from the scientific literature. Participants learn, among other things:

  • How do you greet customers?
  • How do you address customers when they come to you with questions or complaints?
  • How do you help customers with something that needs to be solved on short notice?
  • How do you stay customer-friendly even in difficult conversations?
  • How do you admit any mistakes? And how do you deal with this as a company?
  • How do you say no?
  • How do you come across as more customer-friendly as a company?
  • How do you handle complaints and negative feedback?

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Active listening

Content:
Customers don’t buy products or services, they buy solutions. That solution varies from client to client. Therefore, it is very important to find out exactly what that solution is.
In the “active listening” training, participants learn how to have an open conversation with the client., how to ask the right questions and then respond accordingly, etc.

  • How do you have an open conversation with your client?
  • How do you ask the right questions?
  • How do you respond to the answers?
  • How do you put a customer at ease?
  • Pitfalls & caveats
  • Tips & tricks from the literature

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Breaking difficult news

Content:
No one likes to deliver difficult news. In this training, participants interactively gain insight into the science behind delivering difficult news and learn how to immediately apply it in practice.

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Quality perception

Content:
How does your customer rate the quality of your product or service? What determines that assessment? How does it compare to your competitors? Proper perception of quality is very important. In the “Quality Perception” training, participants interactively gain insight into the science behind quality perception and learn to immediately apply it in practice.

  • Quality boosters – personal
  • Quality boosters – product
  • Quality boosters – company
  • Perception vs reality
  • Case studies & best practices
  • Link with repetition
  • Tips & tricks from the literature

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Impact

Content:

  • How do you capitalize on the competition?
  • WIIFM
  • How do you ask the right questions?
  • How do you stay relevant?
  • Tips & tricks from the literature

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Time management

Content:
Time is a precious commodity. The “Time management” training teaches participants how to work more effectively and efficiently based on numerous scientifically substantiated insights and techniques.

  • Productivity boosters
  • Work more result-oriented and efficient
  • How do I set priorities?
  • Time management matrix
  • Staying available to customer vs. mileage
  • Perception vs reality
  • Tips & tricks from the literature

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Competitive Analysis

Content:
How well do you know your competitors? Are you looking at them from multiple perspectives? Are you responding correctly to this? Buying a product or service usually involves much more than just the price. In this course, participants learn to analyze competitors through different angles and then respond to them in their sales approach. Among other things, participants will learn the following:

  • In what ways are you capitalizing on your competitors’ strengths?
  • How do you play off the lesser strengths of your competitors?
  • In what ways do you consider the visual identity of your competitors?
  • In what ways are you using your competitors’ pricing?

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Repetition

Content:

  • Repetition and impact on our memory
  • Link with confidence
  • Link to credibility
  • Link to quality perception
  • What is the correct repetition?

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Pricing

Content:
In the “Pricing” training, participants will interactively gain insight into the science behind pricing, incl. which types of offers and discounts have the greatest impact.

  • How do you determine the right price?
  • What are the different pricing strategies?
  • How do you make your pricing credible and attractive?
  • Which discounts and offers have the biggest impact?
  • To what extent do you consider your competitors?
  • What is the impact of pricing on quality perception?
  • What is price elasticity and how can you use it?
  • Tips & tricks from the literature

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Neuromarketing in webshops

Content:
The success of your webshop is closely linked to the way you offer your products. Is the overall user experience good? Are you creating enough trust? Is everything clear? Are you using automated sales boosters? Which offerings have the biggest impact?

In the course “Neuromarketing in webshops,” participants gain interactive insight into the science behind Web shops, incl. a lot of practical examples and best practices, and teach them to apply this immediately in practice.

 

  • Optimal UX (User Experience) – relevant effects from psychology
  • How do you create trust online?
  • Which discounts, offers, etc have the biggest impact?
  • How to apply loss aversion optimally?
  • Automated sales boosters & cross selling
  • How to best deal with a wide range
  • Case studies & best practices
  • Tips & tricks from the literature

 

For whom? Administrators of web shops, marketing managers, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on

Training – Brain candy

Content:
Yes, our brain is indeed more sensitive to certain things than others. Indeed, there are very unconscious processes that have a particularly large impact on our behavior. Even without realizing it ourselves!
How to make the best use of this as a sales team or sales staff will be taught in this interactive course. We discuss several psychological effects that can safely be considered honey for our brains. Then we immediately translate to real-world situations and look at how to apply these powerful effects to your company’s sales.

 

For whom? Anyone with a position in sales: sales directors, internal sales, external sales, customer service, …

Methodology:

  • Interactive
  • Customized to your target audience
  • Job-related, with practical examples
  • Scientifically based, but 100% hands-on
We combine the most important insights from scientific research with your and our practical experience.

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